Our Philosophy

"Feeding According to Nature"

Synonymous of health, wealth and vitality, “Natural Nutrition System” is the main company philosophy on which the business bases its well stabilized success. Choosing a WINNER PLUS product means feeding according to nature.

Our Philosophy


The wide set of high professional products of complete dried and wet feed, complementary feed for dogs and cats, dried and semi-moist snacks are prepared with attention and passion, using raw materials, 100% natural, that follow the km 0 philosophy, selected and processed in order to obtain the highest quality, respecting the FSSC 22000 standards. All is made without chemical coloring, flavorings and aromas.


We are able to offer the latest advanced product which meets the needs of the consumer and market requirements thanks to the devoted and close cooperation between researchers and the best global breeding. A pet’s health comes from its correct nutrition, for this WINNER PLUS products don’t present GMO, soy or wheat (assimilated up to 70%). This guarantees the highest quality of a healthy, balanced, digestible and hypoallergenic product.


A healthy and perfect nutritional system for dogs and cats needs of all breed, weight and age. The high quality of raw materials is carefully processed and checked as done with human food quality, respecting FSSC 22000 certification that establishes the necessary conditions to ensure the best food quality. The entire production chain is constantly subjected to strict controls, raw materials are identified and selected according to the criteria established by the Company to be subsequently transformed into certified production centers.

A winning production system where constant attention to research and development process, technological innovation, updating to market changes are able to maximize standard quality.

A responsible system. Each and every WINNER PLUS product is conceived respecting the environment thanks to the use of renewable energetic sources. Also, the business ethics forbids any animal testing during every phase of the production, classifying the product as “Cruelty free”, one more reason for a responsible choice.

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